There’s a reason why graphic designers go to school to do what they do—it’s hard! It’s a lot more difficult to find the right images and create the right marketing materials than you think. Amateurs often spend hours working on a graphic design project only to end up scrapping it because it doesn’t work.
Fortunately, you can put all that expert knowledge to work for your business without going back to school. Easy graphic design online companies provide a wide variety of templates you can use to create your own images, but you still need a rough idea of what kinds of features make the biggest impact so you can customize them for your business.
It all starts with the image you choose. After all, the image is the first thing people will notice when they look at your online materials. If you choose the right one, viewers will be more likely to consume your content and share it with others.
A few easy pointers you can follow when looking for the right image include:
- Purpose: Don’t just choose poor quality or random images to fill the space on the page. Use relevant photos or don’t use any photos at all.
- Emotion: How do you want your viewer to feel? Choose an image that evokes those feelings.
- Feature people: An image that features people can boost conversion rates by 95 percent or more, so feature people in your graphics whenever it makes sense.
There may not be a lot of content on your graphic, but the content you do use has to communicate with your target audience. And it has to do it quickly due to the fleeting nature of a visual image.
Include only the most basic information on your graphics. Every word should have a purpose. To make certain words and phrases stand out, change the size or style of the font you use on the same image.
Balance is an important element of graphic design. It can also be one of the hardest concepts to master. But, when you see a well-balanced image, you recognize it right away.
For example, if you include a small detail in the upper left-hand corner of your image, make sure you balance it out by including the same detail in the bottom right hand corner.
Don’t think that asymmetrical images are off-limits. They can create a deliberate imbalance, leaving the viewer a bit on edge. You can also choose an asymmetrical picture and balance it out by being thoughtful about text placement.
Simplicity is Key
At the end of the day, simplicity is key. If there’s too much going on in your image, it isn’t going to convey what you want it to convey.
Choose images with just one focal point, backgrounds with minimal features, and clean colors that make it easy for your viewers to read and understand the purpose of the image. The simpler and cleaner the pictures and content, the more impact your graphic designs will have.