KNOW YOUR LOYALTY PROGRAMME & THE BENEFITS YOU CAN GAIN OUT OF THEM!

KNOW YOUR LOYALTY PROGRAMME & THE BENEFITS YOU CAN GAIN OUT OF THEM!

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Fly higher with the airline loyalty programmes. Understand the types of frequent flyer miles programmes, and their merits and demerits for maximum benefit!

With air travel quickly becoming the preferred mode of transport for millions and millions across the globe, competitions between airlines have thickened. In response, they have come up with tactful marketing strategies and programmes to ensure that once a passenger flies with an airline, he or she would want to fly with them again and again. Thankfully for us flyers, this is quite favourable! The Frequent- Flyer Programme, is one such programme offered by many airlines, that focuses on customer retention based on loyalty by offering several benefits for flying with them.

India is one of the fastest growing economies, especially air travel. With more and more people opting to travel by air for business or leisure, the Frequent Flyer Programmes in India have gained momentum. One such popular programme is ‘JetPrivilege’ by Jet Airways.

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Essentially, the accumulated points, or miles, can be redeemed for future air travel, cabin upgrades, other benefits & privileges like access to airport lounges, dedicated check-in counters, excess baggage allowance to name a few. In fact, JetPrivilege (the loyalty and rewards programme for Jet Airways) now even lets you accumulate more miles (JPMiles) when transacting with its 150+ programme partners, and it’s as simple as carrying out your daily activities!

Flight loyalty programmes are based on any one of the following three principles:

  • Miles

Here, you are rewarded loyalty points subject to the distance that you travel between two destinations

  • Ticket Price

Under such a programme, you receive loyalty points as per the price of your ticket that you travelled on. The American Airlines programme, Advantage, is based on the points you accrue based on ticket price.

  • Hybrid

Combining the best of miles based and ticket price based principles is the hybrid flight loyalty programme. JetPrivilege is based on such a principle wherein you accrue points depending on both the ticket price and the miles flown.

So finally, which kind of programme is the best choice?

Miles based and ticket price based programmes have its merits and demerits. When it comes to a miles based programme, the advantage is that you receive points irrespective of the travel class. So, in case you travel for work quite frequently, you accumulate more and more points. Secondly, even if you buy discounted tickets, there is no negative bearing on the loyalty points that you earn.

In a ticket price based loyalty programme, however, the main advantage is that you get your money’s worth in more ways than one. Although a lot of money goes out of your pocket in last minute booking, the on-going discounts offered by the airlines can always help you save some extra bucks.

Not many airlines have a hybrid programme, but it is always recommended to choose such kind of a programme, so that you get enjoy the advantages of both and accumulate more miles (which means more benefits)!

If you are a frequent flyer, it is definitely wise to do some research by browsing through the airlines’ websites and understanding their loyalty programs to come out ahead.

Loyalty to one airline can be difficult. However, when get to enjoy such great incentives, it seems like the right choice to make!