November 17, 2019

Choosing the right packaging company

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In the market for packaging, but not sure how to assess your options? Considering these points will put you on the right track to a successful venture.

Relevant expertise

Any time you select a third party to work with on a product line, it’s in your best interest to choose a company familiar with your specific needs. This holds true in packaging; you want, if possible, to select a packaging company which can provide references for jobs similar to what you’re requesting—the more similar the better.


Figuring out packaging often requires a number of adjustments and changes, usually on a tight schedule. For this reason, you want to work with a packaging firm that’s versatile enough to keep up with your product changes, both in terms of available materials and packaging products and in terms of responsive adjustment. Broad product lines, for example like those you see at , are a good sign.

If you determine that it’s necessary for the health of your product line to improve padding, or necessary to your bottom line to cut costs with cheaper packaging, then you want a company that doesn’t force a lengthy delay to the improvement.


It can be difficult to gauge at a glance, but professionalism is key in selecting a packaging company. It’s not uncommon to work with companies that focus efforts on a few key clients, and slack on service and reliability for anyone else, and this problem is exponentially worse when a company doesn’t maintain strict scheduling, best practices, etc.

You may see red flags on this front in the form of schedule slips, poor communication, or obvious sloppy work. It can be difficult to assess in advance, however, except based on a superficial sense of how organized and serious about their work your point of communication seems.


When working with a packaging company, communication is key to producing a viable, effective final product—and making adjustments as necessary moving forward. Thus, it’s important that a packaging company be easy to contact as needed; phone calls or emails shouldn’t go unanswered for days or weeks at a time under any circumstances.

Overlapping prompt communications is the importance of transparency in communications. Obfuscations in pricing, language, delivery dates, and other important matters is a huge red flag. You want to choose a company that tells you exactly what to expect in clear terms.

Parting thoughts

Good packaging can make or break a product line. Don’t rush into a business relationship without making certain you’re in good hands.