If you’re the owner of a local wedding business and you’ve decided you would like to have a mobile app built for it, give yourself a pat on the back.
Most small businesses across the board do not have mobile apps with which to engage with customers, and it is to their disadvantage. So the very fact that you will have an app for your wedding businesses means you will be ahead of the competition.
Here are the top things you need to know before starting your wedding app:
Make Sure You Can Afford It
Apps aren’t exactly cheap to create. At the very minimum, a mobile app will cost around ten thousand dollars to create, but that’s only for an incredibly simple app. For an app that will look professional and can actually serve your customers well, plan to spend closer to around twenty five thousand dollars.
That’s a lot of money, but assuming you’re not an app developer yourself, you’re going to need to hire a professional team of developers and programmers who do this kind of thing for a living for you.
Set Your Goals With The Development Team
Don’t just tell your development team that you want an app built and then expect them to build it for you.
Instead, sit down over coffee with them and clearly set your goals. Have basic sketches of how you want your app to look and the features you want it to have. For example, if you want customers to be able to communicate and schedule with you through the app, this needs to be communicated to the team.
Start Working On The Description Now
When you put your app up for sale on Google Play or the App Store, you will want it to be visible among the unlimited number of other apps that are already up there.
The simplest way to get your app to stand out will be to use ASO (App Store Optimization), and this will need to consist of you writing a killer description for your app that discusses what the app is, has a bullet point of the features of the app, and includes screenshots of the inside.
Both Google Play and the App Store will also only display two to three lines of the description before someone clicks the ‘read full description’ button, so in order to compel the reader to do so it’s really important for those first two to three lines to be catchy.
Always Test Your App Before Releasing It
Finally, never release your app without first testing it, or else your wedding business’s reputation could take a hit if customers don’t have a very pleasant experience with it.
Not only does the app need to look professional, it also needs to be easy-to-navigate and be something the customer can actually use to make it easier to do business with you.
Starting Your Wedding App
In short, starting a mobile app for your wedding business won’t be that much different than starting one for any other kind of business. Keep what you have learned in this article in mind as you begin to work on the app with your chosen development team.